Guides
Rules and research for real estate lead follow-up.
Plain-language guides with sources and the date we last checked them. General information, not legal advice.
Compliance · Updated Oct 2026Texting leads in 2026Consent, opt-outs, the FCC's September 2026 changes, Texas SB 140 and carrier registration.
BuyingHow to choose a real estate CRMQuestions to ask every vendor, warning signs, real costs and a two-week test plan.
ResearchSpeed to leadWhat the response-time studies found, how old they are, and a simple playbook.